Your ad campaign...how-to tip!

Advertising firms studied the market. Find most people respond to ads based on color and type size. That would result in a 'sell or no sell.'
This matters when selling anything be that a boat or telling a story and getting your point across.


* positive selling when the ad copy is either Blue on Gold(yellow) or Gold (yellow) on Blue ,this would be used for bill boards and store front signage.

* The use of red makes people think negatively and associate with loosing. In most cases such as loosing money. That is where the expression "I'm in the red" or "I'm in debt" or "I.O.U." comes from.
* Accountants while doing the "books" want to reach the famous "bottom line" "in the black".
* This is why the Friday after Thanksgiving is know as "Black Friday" Retailers historically make the most sells on that day bringing them "out of the red" and making a profit.

* Multi color is also used when selling children's things like kids books or toys. Geared toward an immature audience. Often hard to follow this method. Just as blue on white over used is hard on the eyes. For example it is used most often on the web as a link or title. Good rule to follow remember manual type writers only had red and black ink.

* And, over kill of "CAPS" is a NEGATIVE, especially when directed to mature audience. Black bold under lined text used on the bottom line is the selling point. Where one hopes to close the deal.
* Know your market be they mature adults or more mature teens. Or if you are directing your efforts to capture the attention of the immature age group of children. This will dictate the style of text and contents providing results your ad campaign geared was towards.



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